Tennis - 19 Apr 2021 - Sponsorship
Amstel, the Dutch beer brand of renowned brewer Heineken, has signed up Spanish tennis star Rafael Nadal as a global ambassador.
Soccer - 19 Apr 2021
The innovative deal between the Scottish Professional Football League and domestic pay-TV broadcaster Sky Sports, under which all fixtures from the top-tier SPFL Premiership are being shown live to season-ticket holders at the 12 clubs, across a range of platforms, has been extended through the 2021-22 campaign.
Business - 19 Apr 2021
Sportradar, the international sports data and digital content services provider, has appointed Deirdre Bigley to its global board of directors.
Soccer - 19 Apr 2021
Sports Flick, the Australian over-the-top subscription platform, is in danger of losing its contract to show European soccer’s top-tier Uefa Champions League in the next rights cycle due to an inability to secure funding, it has been reported.
Athletics - 19 Apr 2021 - Events
Gateshead has been named as a second UK host of a leg of athletics' 2021 Diamond League, stepping in to replace Rabat in Morocco for the season opener of the international flagship grand prix series.
Motor racing - 19 Apr 2021 - Events
Formula 1 motor racing has announced it will stage an inaugural Grand Prix in Miami in 2022 after securing a 10-year deal with the US city.
Soccer - 19 Apr 2021 - Leagues & cups
European club soccer is facing arguably the biggest schism in its history after 12 leading teams moved to launch a breakaway competition that would supplant the established Uefa Champions League.
Motor racing - 16 Apr 2021 - Media rights
TVRI, the Indonesian public-service broadcaster, has today tied up a deal to show the remainder of this season’s Formula E World Championship, the international electric racing series.
Tennis - 16 Apr 2021 - Media
TikTok, the Chinese video-sharing platform, has touched down in broadcasting a live sports event in the UK for the first time.
eSports - 16 Apr 2021
Bilibili, the Chinese video sharing website, has entered into a multi-year, multi-faceted partnership with Activision Blizzard, the prominent video games publisher.